Mission, Vision and Values of Gorgeous Smiling Hotels GmbH
Mission
The hospitality industry is our passion
We develop forward-thinking hotels that meet the highest standards of service and sustainability through digital innovation. In doing so, we reduce staffing requirements whilst ensuring the satisfaction of our guests, business partners and shareholders. Innovation, sustainability and responsibility shape our thinking. Our mission is to reshape the hospitality industry, create a better future and position ourselves as a reliable partner and industry pioneer.
Vision
The hospitality industry with a vision
With 85 hotels and 8,687 rooms in Germany, Austria, Switzerland and Italy, we are continuing our successful expansion. Over the next five years, we aim to expand our portfolio by 60 additional hotels and strengthen our position as the leading multi-brand hotel operator in Germany, Austria, Switzerland and Italy. In doing so, we are focusing on digital solutions for efficient staff management and high guest satisfaction, as well as on reliable, long-term partnerships with investors, project developers and franchisors.
Values
Values that bring us together
At Gorgeous Smiling Hotels GmbH, our values form the basis of everything we do. Respect, loyalty, sustainability, innovation – particularly digital solutions – and collaborative partnerships characterise our corporate culture. We combine efficient processes with excellent guest experiences, build trust with partners and employees, and thereby lay the foundations for sustainable growth in the hospitality industry.